Winning Markets: Designing an Effective Go-To-Market Strategy
25th June, 2025 | 10.00 aM
Venue:
Start Innovation Hub, Plot 6, Unit C, Ewet Housing Estate, Uyo, Akwa Ibom State
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Are You Ready to Transform Your Vision into a Game-Changing Startup?
Join us for this edition of the Founders Series, a specialized program designed to equip startup founders in Akwa Ibom State with the essential knowledge and tools to become investment-ready!
A ground-breaking product is only as effective as the marketing plan it uses in the highly competitive market of today. Winning Markets will equip founders with the mindset, tools, and strategy frameworks needed to break through market noise and reach the right customers with precision. This session will help you design innovative go-to-market approaches that align with your unique value proposition, ensure product-market fit, and accelerate traction from day one. This is where strategy and impact meet, whether you are starting a new business or growing an established one.
What You Will Learn
This intensive session, led by a seasoned expert, will delve into the critical aspect of Creating strategic roadmap for founders to launch with confidence, scale with speed, and win in the marketplace
PRICING & REVENUE MODELS
Understanding pricing model and Setting the right price for traction and sustainability.
GO-TO-MARKET PITFALLS TO AVOID
Discovering Common mistakes new founders make when launching out new products and adapting quickly when the market shifts.
UNDERSTANDING PRODUCT-MARKET FIT
Validating your product idea with real users and making sure your solution meets a true market need
CUSTOMER SEGMENTATION & TARGETING
Identifying your ideal customers and strategically creating actionable user personas
Who Should Attend?
This event is tailor-made for:
- Aspiring startup founders with a burning desire to create impact.
- Existing entrepreneurs who are looking for a guide to launching strategically, growing rapidly, and building a startup ready to compete and thrive.
- founders who are eager to go from concept to market success with smart strategies and rapid execution."
- Anyone in Akwa Ibom State passionate about the startup ecosystem and economic growth.
Speaker
Enobong Kennedy
CEO and Co-Founder, The Platform
Eno Kennedy is a global marketing executive with deep experience in designing and executing winning go-to-market strategies for technology companies in Africa and Europe. As the founder of The Platform and The Faculty, she specializes in growth marketing, brand positioning, and market expansion. Her leadership at ZOLA Electric and Kobo360, where she spearheaded multi-country launches and secured significant investment, demonstrates a proven ability to break through market noise and achieve commercial success. This makes her the ideal expert to guide founders on launching with confidence and scaling with speed.
Why Attend the Founders Series?
The Founders Series is more than just an event; it’s a critical step in your entrepreneurial journey. By attending, you will
- Gain invaluable insights from experienced industry leaders.
- Network with like-minded individuals and potential co-founders.
- Lay a strong foundation for developing an investment-ready startup.
- Become part of a supportive community dedicated to fostering innovation in Akwa Ibom State.